Remix Recipe №59 · Easy-Mode
The Motivation in Motion
Deliver the belief your people need while you are physically moving, so they feel the momentum too.
Original reel by @faye_plunkett
1.18M views
Watch it ↗
Wondering how the Motivation in Motion would sound coming from your coaching business? The examples below take this Instagram reel idea two ways, from a confidence coach for women returning to work and a business coach for first-year coaches.
The recipe
- Get yourself moving: Start filming already in motion, walking or scooting down a real street. The movement is the format, not a detail.
- Open on the promise: Say I promise you, then the belief they need. The phrase itself is doing work, because they came here for certainty.
- Keep it to one idea: No list and no steps. One belief, said with conviction, the whole way through.
- Say the promise again: Repeat it near the end in plainer words so it is the line they carry out of the video.
- Let your face do half of it: Smile, keep your energy up, and let the joy be the thing they actually feel. That is what earns the follow.
Your Studio follows these beats when it writes your script.
Remix the hook for your brand
“I promise you, the belief, so the move and what meets them there will meet you there”
You say the belief while you are physically moving forward
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Why it worked
The pep talk itself is ordinary, and that is the point. What does the work is that she delivers it while she is physically moving forward, scooting down a real sidewalk, so your body feels the propulsion a beat before your brain has processed the advice.
She also says I promise you twice, which is exactly the certainty someone needs before they take a risk. Add the pink bucket hat and the enormous smile and the whole thing is a genuine dose of encouragement, and making someone feel something is what earns the follow.
Examples
A confidence coach for women returning to work
“I promise you the job you want is being done by someone who felt exactly like this.”
She stays in motion the whole time and reframes readiness as something the moving produces.
A business coach for first-year coaches
“I promise the coach you're comparing yourself to started before she was any good.”
She films herself hiking uphill and lets the climb carry the point through the entire message.
Multiply it, one reel becomes your week
- Newsletter: Written to someone standing still, waiting to feel ready.
- Thread: The case that momentum comes before confidence, one point per post.
- Carousel: The smallest forward moves, one per slide, in order.
- YouTube: The complete arc of starting unready and what it actually cost.
Use Solo Content Studio to write more formats based on this idea recipe.