Remix Recipe №59
The Motivation in Motion
Deliver the belief your people need while you are physically moving, so they feel the momentum too.
The hook template
I promise you, the belief, so the move and what meets them there will meet you there
The hook in the wild
“I promise you the job you want is being done by someone who felt exactly like this.”
“I promise the coach you're comparing yourself to started before she was any good.”
The recipe
- Topic
- The leap your audience keeps almost taking
- Take
- The one belief you would hand them to get them moving today
- Format
- A selfie video filmed while in real motion, no cuts
The structure
- Get yourself moving
Start filming already in motion, walking or scooting down a real street. The movement is the format, not a detail.
- Open on the promise
Say I promise you, then the belief they need. The phrase itself is doing work, because they came here for certainty.
- Keep it to one idea
No list and no steps. One belief, said with conviction, the whole way through.
- Say the promise again
Repeat it near the end in plainer words so it is the line they carry out of the video.
- Let your face do half of it
Smile, keep your energy up, and let the joy be the thing they actually feel. That is what earns the follow.
Your Studio follows these beats when it writes your script.
Why it worked
The pep talk itself is ordinary, and that is the point. What does the work is that she delivers it while she is physically moving forward, scooting down a real sidewalk, so your body feels the propulsion a beat before your brain has processed the advice.
She also says I promise you twice, which is exactly the certainty someone needs before they take a risk. Add the pink bucket hat and the enormous smile and the whole thing is a genuine dose of encouragement, and making someone feel something is what earns the follow.