Remix Recipe №53 · Easy-Mode
The Three Reframes
Flip a habit your audience is proud of into its hidden cost, three times over, until the shift feels undeniable.
Original reel by @drjulie
552K views
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The Three Reframes is an Instagram reel idea that fits almost any coaching business. Read how a boundaries coach for women leaders and a wellness coach for high achievers approached it before you write your own.
The recipe
- Stack the hook: Name their identity, add your credential, then promise exactly three things. All in one breath.
- Give reframe one: Take the behavior they are proud of and name what it actually is. Keep it blunt.
- Give reframe two: Show the relational cost. What the habit does to the people around them.
- Give reframe three: Land the deepest cost, the one to their own sense of self. This is the heaviest of the three.
- Close with the permission line: One sentence that releases the tension you just built. Make it quotable.
Your Studio follows these beats when it writes your script.
Remix the hook for your brand
“If you're a who you are talking to, I'm a your credential, and here are three things you need to know”
If you're a who you are talking to, the habit you are proudest of is the one costing you the most
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Why it worked
"I'm a psychologist" does all the heavy lifting in one clause: it buys authority, sets the tone as clinical instead of preachy, and makes the viewer feel like they're getting a professional read for free. It might be the most stacked hook on the platform. She names the identity and the problem, adds the credential, opens a curiosity loop, and lights a candle next to three paper items so you stay just to see what happens with the fire.
From there, three numbered reframes turn a behavior the viewer is proud of into a liability they didn't see. Each one snaps between "here's what you think" and "here's what's actually true," and stacking three costs back to back makes the shift feel undeniable. One reframe is interesting. Three is a verdict.
Examples
A boundaries coach for women leaders
“If you're a people pleaser, here are three things you need to know.”
She reframes constant generosity as fear of conflict and lands on the truth that saying yes to everything makes you invisible to yourself.
A wellness coach for high achievers
“If you pride yourself on never resting, here are three things you need to know.”
She reframes relentless hustle as avoidance and lands on burnout being the bill for every boundary you skipped.
Multiply it, one reel becomes your week
- Newsletter: All three reframes expanded, with the evidence behind each one.
- Thread: One myth per post, dismantled with your authority behind it.
- Carousel: Three signs your "good habit" is costing you, one per slide.
- YouTube: Unpack why the behavior became a badge and what it actually hides.
Use Solo Content Studio to write more formats based on this idea recipe.