Remix Recipe №93
The Mishap Series
Warn people off the wrong reason to start, and turn your own mistakes into a series they binge.
The hook template
You should not start the thing you teach if you're just in it for the wrong reason
The hook in the wild
“You should not sign up for a marathon if you're just in it for the medal.”
“You should not quit your job to start a business if you're just in it for the freedom.”
The recipe
- Topic
- A common wrong reason people start the thing you teach
- Take
- The mistake you made that proves that reason wrong
- Format
- A talking head yap, straight to camera, with the series name and part number on screen.
The structure
- Warning
Open by telling people not to do the thing you teach if they are in it for the wrong reason, and promise to explain why. Everyone else is selling the dream, so this should feel honest and make them lean in.
- Experience
In one breath, give your proof and your humble start: where you are now, then that it was not always like that. The warning should now sound like a friend who has been there, not a gatekeeper.
- Series intro
Name your mistakes series and say which part this is, so the viewer knows there are episodes to binge and more coming.
- Hard truth
Give the meat of the video: the honest number nobody posts about, the mistake you made, and the one you see other people make. This is the longest beat, and your real number is what makes everything else believable.
- Gut check
Turn the whole video back on the viewer by asking if they are willing to keep going for the right reasons, then tell them to stay tuned for the next mishap.
Your Studio follows these beats when it writes your script.
Why it worked
She tries to talk you out of the very thing you came to her for, which is the opposite of what everyone else on this app is doing, so you trust her right away.
She mentions the 300+ members right before "but it wasn't always like that," so the warning sounds like it's coming from a friend who's been there, not a gatekeeper. And "mail club mishap series, part three" tells you there's a back catalog to binge and a part four coming.