Remix Recipe №34 · Easy-Mode
The 'Before We Begin' Memo
A deadpan announcement skit that interrupts the anxious pattern your people bring to an everyday task.
@taraodell_burnout_coach1.2M1.2MOriginal reel by @taraodell_burnout_coach
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Try remixing the 'Before We Begin' Memo for your coaching business. The example below shows how a public speaking coach for nervous presenters would run this Instagram reel idea.
The recipe
- Set up the ritual: Open by announcing that every routine like this should start the same way, calm and matter-of-fact, like you are about to begin it for real.
- Deliver the deadpan reminder: Drop the one announcement your people need to hear, the thing that punctures the pressure they bring to it, with zero music and zero cuts.
- Undercut the stakes: Name plainly that none of this is life or death, so the relief lands as the joke and the lesson at once.
- Get started like nothing happened: Snap back to the routine with a light shrug, as if the reminder was the most reasonable thing in the world.
Your Studio follows these beats when it writes your script.
Remix the hook for your brand
“I think every the routine should start just like this, so before we begin: the reminder.”
Your take: the reminder, said so plainly it lands as both the joke and the lesson.
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Why it worked
She hijacks a mundane ritual her people do on autopilot, a meeting, and opens it with the one announcement they secretly need to hear. Her audience treats work like an emergency, so "none of this is life or death" quietly names the pattern that's burning them out. The deadpan delivery is the comedy, but the reminder is her whole coaching philosophy, so the laugh and the lesson land together.
Examples
A public speaking coach for nervous presenters
“Before I begin, a reminder for the room: nobody here is getting graded, promoted, or arrested based on what happens in the next ten minutes. Including me. Especially me. Okay, so I have permission to breathe now and NOT try to picture you all in your underwear? Great.”
The announcement is for the whole room, not just her, so it deflates the spotlight-effect pressure her clients freeze up over.
Multiply it, one reel becomes your week
- Newsletter: Write the announcement out in full, the reminder you wish your people heard before the routine, and the honest reason they never give it to themselves.
- Thread: One announcement per post, each a reminder your audience needs before a different routine.
- Carousel: The autopilot thought on one slide, the announcement that interrupts it on the next.
- YouTube: An honest take on the unconscious pattern your people repeat and the reminder that breaks it.
Use Solo Content Studio to write more formats based on this idea recipe.