Remix Recipe №76
The Targeted Prediction
Predict where one specific group of your people is headed, and turn your comments section into their answers.
The hook template
I have a prediction, and by a year I think what happens to your group
The hook in the wild
“I have a prediction, and by 2028 I think every consultant will need a public body of work.”
“I have a prediction, and by 2028 I think the traditional book deal stops being the goal.”
The recipe
- Topic
- Where one specific group of your people is headed
- Take
- The friends and clients it's already happening to, named in real detail
- Format
- A simple yap, straight to camera, with the hook as a text overlay
The structure
- Name the group
Open with the hook and stack three or four identifiers on the group so the viewer cannot tell whether you mean them in general or them specifically.
- Put a year on it
Say when you think it happens and ground it in one friend or client it is already happening to, with one real detail.
- Three predictions
Give three predictions, each a short sentence followed by a person it is already happening to, so it lands as observation rather than a take you have to defend.
- Ask for their take
Close by asking the group you named for their take, using the same identity from the hook so everyone mentally replying actually comments.
Your Studio follows these beats when it writes your script.
Why it worked
She does not predict a trend, she predicts what happens to one very specific group of people. "Smart, hard-working, ambitious millennials who did everything right, got the good job, built the career, got the income." That is tight enough that the viewer either recognises themselves inside it or recognises three friends, and a prediction about you is a completely different thing from a prediction about the economy.
She then sources it from people rather than data. Friends on dual corporate incomes in Sydney who still cannot buy the house they wanted. Nobody argues with your friend and nobody fact-checks a dinner conversation, so the whole thing arrives as observation rather than a take she has to defend.
She closes by handing the argument to the group she named. Aiming the closing question at the identity from the hook converts everyone who was already mentally replying into someone who actually types it.