Remix Recipe №4 · Medium-Mode
The Reclaim List
Reclaim a word that's been used as a put-down by showing the unglamorous receipts of embodying it yourself.
@kirathebold754K754KOriginal reel by @kirathebold
754K views
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Wondering how the Reclaim List would sound coming from your solo business? The examples below take this Instagram reel idea two ways, from a solo brand designer 3 months into freelancing and a solo course creator burned out from grinding.
The recipe
- Say the reclaim out loud: Open with 'Things I'm doing to [verb] the [word],' picking a put-down your audience secretly wants permission to own.
- Show receipt one: Cut to b-roll of the first scrappy move you're actually making, with the real number or proof on screen.
- Stack more receipts: Keep going with two or three more moves, each with a specific receipt, so it reads as proof and not affirmation.
- Let it land as armor: Keep it matter-of-fact, never bragged about, so the reclaim feels like permission for them too.
Your Studio follows these beats when it writes your script.
Remix the hook for your brand
“Things I'm doing to verb the reclaimed word.”
Your take: the unglamorous receipts that prove you own the reclaimed word, not just talk about it.
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Why it worked
The reel doesn't ask viewers to admire Kira. It hands them a mirror. She picks a word that's traditionally used as a put-down (audacity) and reclaims it as something worth building. Then she shows the unglamorous receipts (the newspaper drop, the 23 coffees, the podcast pitches). Two effects stack: cultural friction (a reclaim is more memetic than a flex) and receipts (the numbers make it real, not fluff). Together it gives the viewer permission to claim the same word for themselves, with a template for how to start.
Examples
A solo brand designer 3 months into freelancing
“Things I'm doing to lean into the delulu.”
She films writing 'booked through Q4' in her Notion with zero clients, charging $8K for the first time, and journaling her future studio's address, closing on the receipt: turned down a $3K project last week because it wasn't the right fit.
A solo course creator burned out from grinding
“Things I'm doing to embrace the lazy.”
She films closing the laptop at 2pm, automating her newsletter 8 weeks out, and cutting her offer from 4 tiers to 1, closing on the receipt: 3rd month in a row hitting $15K with half the hours.
Multiply it, one reel becomes your week
- Newsletter: the longer story behind ONE of the scrappy moves. What scared you about it, what actually happened, what changed in you after.
- Thread: each post is one scrappy action plus the receipt it earned, ending with the meta-point about what the reclaim actually means.
- Carousel: each slide is one scrappy move with a photo of you doing it and the receipt captured in mono type at the bottom.
- YouTube: film yourself doing ONE of the moves in real time, narrating the fear plus the receipts as they happen.
Use Solo Content Studio to write more formats based on this idea recipe.