Remix Recipe №52 · Medium-Mode
The Messy Middle Permission
Name the messy phase your audience is dreading and turn their confusion into proof they are still on the path.
Original reel by @mylenesmind
141K views
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Here's how the Messy Middle Permission translates to your coaching business. Two takes below: a business coach for early-stage entrepreneurs and a career coach for women in transition push the same Instagram reel idea in different directions.
The recipe
- Predict the messy phase: Say it in future tense, as if you are narrating their journey from a few steps ahead.
- Stack the specific stumbles: Name two or three concrete ways it goes sideways. Keep them short and recognizable.
- Sit in the confusion without fixing it: Do not rush to the solution. Let the discomfort breathe so they feel understood.
- Name the confusion as necessary: Say plainly that this phase is required, not a detour.
- Land the reframe: Turn wandering from a failure into a feature. End on a line that loops back to your opening.
Your Studio follows these beats when it writes your script.
Remix the hook for your brand
“Somewhere along the way, you will the thing that goes sideways. You'll the next stumble. You'll maybe even the deepest wobble”
As annoying as it is when you the thing that goes sideways, that confusion is necessary
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Why it worked
She doesn't teach or motivate. She prophesies. "Somewhere along the way, you will lose the plot" is spoken like someone narrating your future, and hearing your own messy phase predicted by someone already on the other side makes it feel survivable instead of shameful. Putting it in future tense is the sneaky part: it pulls you forward into hopeful action instead of leaving you stuck in the mess.
The power move is the reframe at the end. Having a map doesn't mean you'll start walking, so you might as well wander and enjoy it.
Examples
A business coach for early-stage entrepreneurs
“Somewhere along the way, you'll look at your business and wonder if you made the whole thing up.”
She normalizes the spiral and reframes the doubt as evidence the work matters enough to scare her.
A career coach for women in transition
“Somewhere along the way, you'll forget why you left the safe job.”
She sits in the wobble and reframes it as proof the leap is real, not a sign it was wrong.
Multiply it, one reel becomes your week
- Newsletter: What it actually felt like when you lost the plot mid-journey.
- Thread: The whole arc in beats, from clarity to confusion to recalibration.
- Carousel: The plan vs. what actually happened, side by side.
- YouTube: A reflective essay on the messy middle and why no one warns you about it.
Use Solo Content Studio to write more formats based on this idea recipe.