Remix Recipe №9 · Medium-Mode
The Energy Shift
Name the wrong energy your audience brings to their work, then prescribe the shift that unlocks the outcome they actually want.
@hindzsight662K662KOriginal reel by @hindzsight
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Wondering how the Energy Shift would sound coming from your solo business? The examples below take this Instagram reel idea two ways, from a solo language tutor teaching Italian online and an indie SaaS founder shipping a budgeting app.
The recipe
- Open with the hook: Look right into the camera and say 'Don't [activity] from the attitude of [wrong energy]' so they know you have been there too.
- Name the feeling, no judgment: Describe the scarcity or fear they carry into it right now, gently, so they feel seen instead of scolded.
- Prescribe the shift: Hand them the energy that actually works, and reassure them the outcome they want still comes.
- Keep it a voice memo: Film it as a soft close-up talking head with minimal text overlay so the intimacy carries it.
Your Studio follows these beats when it writes your script.
Remix the hook for your brand
“Don't the activity from the attitude of the wrong energy.”
Your take: name the the wrong energy your who you help carries, then point them to the energy that actually works.
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Why it worked
Calls out the wrong emotional energy your audience is bringing to a key activity (scarcity, fear, panic), then prescribes the energy shift they need to make to actually reach the outcome they want. The pivot from "what not to do" to "what to do instead" gives the viewer a felt shift, not just advice. Spoken like a voice memo from someone who's wrestled with it.
Examples
A solo language tutor teaching Italian online
“Don't film your free lesson clips from the attitude of, I need to make enough money to quit waitressing.”
She names the survival-edge desperation that bleeds into every video, and offers the alternative energy of filming as the proud guide who genuinely loves walking beginners through their first Italian conversation.
An indie SaaS founder shipping a budgeting app
“Don't write your launch posts from the attitude of, please buy this or I'll have to go back to a job.”
She names the desperation that bleeds through every line of copy, and offers the alternative energy of writing as the proud architect of the tool she wished existed.
Multiply it, one reel becomes your week
- Newsletter: write about the season you operated from the wrong energy and what shifted you.
- Thread: one post per reason the wrong energy backfires, ending in the reframe.
- Carousel: a before-and-after side-by-side of the wrong-energy state vs the right-energy state.
- YouTube: a thinking-out-loud essay on why so many creators get stuck in the wrong energy.
Use Solo Content Studio to write more formats based on this idea recipe.