Remix Recipe №74
The Beginning Bar
Name the condition that usually derails your people, then set a bar low enough to survive it.
The hook template
Before we get you to what they want, we're going to plan for what derails them
The hook in the wild
“Before we get you to a fully booked month, we're going to plan for the weeks you're too busy to market”
“Before we get you to a finished manuscript, we're going to plan for the days you hate everything you write”
The recipe
- Topic
- The transformation your people want, with a timeframe on it
- Take
- The condition that usually derails them, and the bar that still counts when it hits
- Format
- A simple yap, straight to camera, with the numbers popping on screen as she says them
The structure
- Name the outcome with a deadline
Open on the transformation they want with a timeframe attached, so there is a clear reason to watch at all.
- Refuse the obvious advice
Name the extreme advice you are not going to give. This disqualifies every other video in their head and earns the next twenty seconds.
- Set the bar, with a number
Give the smallest version that still counts and put a real number on it. If it sounds like reasonable effort it is a goal, not a bar.
- Break it into categories
Split the bar across two or three areas of their life, each with its own number, so they can build their own version.
- Close on the reframe
End by reframing consistency as never dropping to zero, so one bad day stops meaning the week is lost.
Your Studio follows these beats when it writes your script.
Why it worked
The promise is a transformation with a deadline. Becoming disciplined, in seven days, with ADHD. That is a clear outcome and it is the reason anyone watches at all. But instead of opening day one with the hardest thing, she opens it by planning for the worst day, and that is what makes a seven day promise believable to someone whose discipline eras die on day three.
Planning for the bad day removes the only real failure mode. You cannot fall off a plan built to survive the conditions that usually break you, so you keep going long enough to build momentum. Then the numbers make the bar real instead of reassuring: fifteen minutes of cleaning split into three fives, a ten minute inbox sort, thirty minutes and not a second past it.